Hacking content creation for more traffic

Now that I have my outline, I can create and publish my content. This second hack works really well alongside the first one. It is basically a way for your content to start gaining popularity in SERPs and other online communities quickly after it is created. You can do this in Search Console we talked about how to do it here. Next, we recognize that traffic volume seems to play a role in how quickly content shoots up search results. Quora is a great tool for this.

Simply go into Quora, type in your keyword, and start answering questions related to your keyword. Reference your article in your answers to drive traffic to the site. Some answers will fall flat and produce little traffic. Others will be big hits that might drive hundreds — or even thousands — of new visitors to your website. The key is cranking out as many relevant answers as possible to get people interested in your new content.

Between the longtail keywords with low competitiveness and the Quora answers, you will see a lot of traffic to that new post relatively quickly much more than normal methods provide. However, if the site is new it may take a little while to start seeing the big boom in organic traffic that more well-established sites will see. Nevertheless, even new sites will be impressed by how quickly these strategies deliver on providing new website traffic quickly. Let me know how well the strategy works for you.

How well did it work for you? Tyler is an award-winning digital marketer, founder of Pubtelligence, CMO of Ezoic, SEO speaker, successful start-up founder, and well-known publishing industry personality. Previous post. Next post. Skip to content 2 Content Growth Hacks That Drive More Website Traffic Website owners and digital publishers are always evaluating new strategies for driving quality traffic to their sites.

Defining content that is certain to drive more website traffic This strategy will work for anyone creating website content but I have always specifically used it to generate content for brand new sites that I wanted to drive a lot of organic traffic to quickly. Content Hack 1 for driving more Google traffic to your site This is the one that is most important.

Write the content to increase the website traffic Now that I have my outline, I can create and publish my content. And if we take that number a step further to other social channels such as Twitter, Facebook, and more, you could be reaching a MASSIVE amount of more people and prospects and driving them to your site. For today's blog I'm solely focusing on LinkedIn, but these tips can be used with other social channels as well.

So the hack to driving more traffic? Engaging your employees and equipping them with great content to share with their connections. Thought leadership is an effective tactic for inbound marketing and lead generation for B2B companies. If your employees aren't contributing to your blog, you're missing out on even more potential for great content -- but that's another blog you can read here.

I want to focus on one thing you can do to utilize your employees, thought leadership, and LinkedIn to drive more traffic to your site. If you're currently publishing blogs and creating content, your employees can be key players in the distribution plan and getting your content in front of new eyes. Depending on the role of the employee, thought leadership could be vital to their success i. The problem is often, employees don't know where to start, what to share, or even how to share it!

Here are a few things to involve your employees in your content distribution plan without spending more money or asking them to do anything that adds a lot of time or additional tasks to their to-do list:. If you're creating content that does these things, automatically, they should want to share it because of the benefit to their role and success. Also, having employees involved in content creation to establish thought leadership will be content they want to share with their connections - they wrote it!

With a few minutes or a simple email, list the steps on HOW to share content and best practices for LinkedIn sharing or other social channel sharing. Really, the 'why' and in-depth explanations aren't needed. If they want to share it, they will if they know how. Make sure that's not what's holding them back! One thing I write into campaign plans is employee advocacy of our content. Luckily we have a wonderful company culture with engaged employees that WANT to share what we are doing because they believe in what we do.

I know that's not always the case, but it's never too late to start building that. Here are a few ways to equip employees to engage and share content on LinkedIn and drive more visitors to your site:. Please note that all of these things are voluntary.

As I mentioned in a previous paragraph, we have a wonderful culture of engaged employees that believe in the services and products we offer. They want to share what we're doing. They want to help.

Sometimes, you just have to make it easy for them. You may be asking, 'How do you know this works? Because we do it and I study the analytics. For campaigns, I write posts and note on the calendar when I will send out company-wide emails that correlate with campaign messaging. Consider the cost against the potential payoff for your indexed traffic. According to research by Buzzsumo and Moz, the vast majority of online content is fairly short:.

As a result, the same study also found that long-form, research-backed content have a strong correlation between shares and links. Research has also shown that long-form content gets better ranking in search.

So if you want your content to really stand out against your competitors, put effort into making it long and detailed. In every blog post, you should look for opportunities to insert relevant links to your other blog content. This is good for SEO because:. First, find relevant posts related to your new content.

Excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media. Then, look for key phrases in your new post to serve as the anchor text for the links. Hosting a competition, sweepstake or giveaway on social media can be a really effective way to drive more traffic to your blog and get new email signups as well.

Or if you offer a service, you can giveaway some one-on-one consulting. The tweets and shares your campaign gets can drive massive traffic.

They posted a simple series of Christmas-related trivia questions to launch the new Twitter account. If you were one of the first three replies with a correct answer, you won a one-year domain registration if you set up a Namecheap account. A great tool you can use to run your social campaigns is Rafflecopter. Use it to set up a giveaway page, and then you can embed a Javascript snippet into your blog for people to opt in.

If you want to have a powerful blog that brings in the most traffic, it needs to have more than just written content. Image via Quicksprout. Some ways you can repurpose written content to visual include:. If you create a great video, it opens the door to many other platforms that can help drive traffic back to your blog, such as YouTube , Vimeo and Yahoo! Here are some helpful tools for DIY visuals:.

There are quite a few platforms out there that are looking for bloggers to submit content that they deliver to their audience. This is another great way for you to get your posts in front of new eyes, but only if the content is truly exceptional.

Here are a few content curation communities you can submit to:. Finding opportunities to guest post on high traffic niche websites can give your own blog a boost as well.

Also if the website is related to your niche — e. Many high authority blogs offer guest posting opportunities. Some may not want you to link back to your blog in the post you write, but they almost always will give you a link back in the byline.

Not sure where to find opportunities? Just turn to search. Many will have published guidelines on how and what to submit. Example: Write For IncomeDiary. There you go — 13 growth hacks that can drive massive traffic to your blog. Which growth hack are you going to implement first?

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